No video production for this post, just sharing some thoughts about post-production regarding recent events. It’s fun when your message is being echoed online in real time.
I came across this article recently and it talked about a few topics I have been hitting on lately
1) Post-Production decisions in Photography are VERY important, as important if not sometimes more than what happens on or before the studio work, sadly it doesn’t get much attention until it becomes a problem like we will see below.
2) Tread VERY carefully with popular trendy looks found in presets, they might just go out of style leaving your work behind with them.
I don’t know Annie or her work, I actually try really hard not to follow any popular photographers to avoid my own work becoming too heavily inspired by another artist. I am still finding myself I guess.
If I were to critique this photo I would share the following.
There is nothing wrong with the lighting or the posing or the model, they are fantastic. Sure Vogue missed a HUGE opportunity to use a black photographer to shoot a black icon at a time in the world where we MUST be active in showing the world Black Lives Matter, maybe they already had a contract with Annie and shot this back in January, who knows..
What I strongly dislike and want to focus on here is the colour editing decisions.
Everything creative must be done with a purpose in mind, never just because it looks cool and everyone is doing it. This is why I advise to never use another persons presets on your own work, you don’t know the context why they made it.
Annie’s style seems to be to show real people and their vulnerabilities, it took me 5 minutes to find that out online through her ad’s in the video above.
Vogues article is about empowerment and leadership judging by the headers. This was set up to be a problem before the shoot ever started! Unless the article is about others not seeing black skin as healthy and they were making a point here, but it’s not clear and it’s a magazine so text is as important as the graphics.
The pose is Superman level heroic yet the colour was intentionally edited to make her appear sickly yellow that somewhat resembles jaundice. I say intentional because natural light does not look like this which is Annie’s style. Add in the fact that the world is begging you and I to value the colour of dark skin, why in the world would someone not flag this as a potential problem at such a large publication? The timing couldn’t be worse.